Jobbio

brand refresh | identity and voice guidelines | collateral guide

We’ve been with Jobbio from the beginning, when brothers Stephen and John Quinn approached us with the dream of changing the way hiring happens. Cut to 2016 and they have 3 offices in Dublin, London and New York, a Talent pool of over 100,000 and over 3000 companies onboard including Stripe, Ryanair, eBay, Uber, and Airbnb. They’ve also picked up a few awards along the way too.

ONE DAY IT’LL JUST TAKE OUR J..

Matching brand to ambition

As Jobbio has grown so has their offering which now includes thought leadership initiatives and event programmes. The original identity was struggling to keep up the pace so our approach aimed big to help push the Jobbio brand forward to match their ambition and have enough flexibility to keep growing within a fast paced environment.

DUAL NARRATIVE

Jobbio has one job

To get the right people, in the right place, at the right time. To help them show how they do this, we developed three key principles that can be harnessed to drive all visual design and content generation. Most importantly, they all linked back to the cornerstone of the brand; it’s all about people doing what they love.

LANGUAGE THAT CAN FLEX BETWEEN TALENT AND COMPANIES

Bringing it to life

To demonstrate how these new principles could be harnessed we developed a series of applications to help guide the internal team when it came to putting the refreshed brand out into the world.

  • ADVERT

  • BROCHURE COVERS

  • MAILCHIMP

  • BROCHURE SPREAD

  • ADVERTS

  • EVENT

  • NEWSPAPER ADVERT

  • BUSINESS CARDS

  • NEWSPAPER ADVERT

The final product

The project spanned nearly 6 months, during which we refocused their proposition in line with their target audience and refreshed their visual and voice identity throughout. The end result is a brand book that works as an identity guidelines also gives clear insight into the drivers behind Jobbio. We want everyone who reads the brand book to understand the heart and ambition of the brand – how to design for, write for, speak about and represent Jobbio.

BRAND BOOK SPREADS

“Jobbio was getting bigger by the day but we didn’t have a consistent tone of voice or brand identity. The team at Rowdy were great to work with – from briefing, through to workshops all the way to creative presention – they understood our needs and the tight timeframe. The jobbio brand now has a consistent voice and look that we are exceptionally proud of.”

Grace Looney, Head of Marketing