Hook Camden Town

naming | identity | website | interior graphics | print collateral

A simple ‘fish & chips’ concept that began life as a ‘Bia Mara’, a street food market stall in Dublin. After moving to Brussels for a spell they landed in London under the new name HOOK. Forget about slabs of grey flesh in thick, greasy body bags of batter. Think instead sea bass in a lime, mint and wasabi batter, applied sparingly or even Cajun spiced hake! Already in the top 20 restaurants in London on Trip Advisor!

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