TYPETEC & GLOBAL OFFICE
Typetec is a leading Irish, professional IT managed services company which was established in 1982. After successful winning the pitch Rowdy began the branding exercise with workshops, research and targeted audience re–branding exercises.
Our findings and approach resulted in simplifying the logo, refining the colour palette, modernising the font and introducing a warmer yet professional tone of voice.
Not long after the completion of TT, we were invited back to help brand their new product ‘Global office’. Global Office is a fully hosted solution offering companies the ability to access their business applications anywhere, anytime and from any device.
Keeping everything aligned with the mother brand we successfully created a secondary brand through type, colour, tone of voice and illustrative graphics. Global office is not just another cloud service and we wanted the brand to reflect both its corporate yet approachable and friendly aspects.
For both brands we successfully roled out a Website (which is mobile compatible), brouchers, posters, event collateral and stand, uniforms, advertisement boards and brand guideline.