UK Parliament Week

Identity | Marketing | Theatre

The Outreach and Engagement Team for Houses of Parliament approached us to build a brand around Your UK Parliament and UK Parliament week – A programme of events and activities that engages with the public and helps encourage interest and participation with Parliament and democracy. We helped them to identify some of the challenges they face in trying to engage with the public and worked on building a visual language and tone of voice that would help humanise their brand making them more accessible.

Engage. Explore. Empower.

UK Parliament represents and speaks for the public across all aspects of everyday life. We created a new strapline Engage. Explore. Empower. which reflects the aims of the programme and helps to creates a structure under which events can be organised and promoted. Engage: Encourage people (new and old) to get involved with events on during the week and have that interest continue on. Explore: Encourage people to learn something new about Parliament and change any preconceptions. Empower: Encourage people to realise they are part of the bigger picture and can influence what happens in Parliament.

A new theme each year

Each year, we lend some support to the internal design and marketing team to help develop out the theme for that year. For 2017, we help came up with the concepts for some stands used in Portcullis House and Westminster Hall. Each day had a different question that the team used to engage with the public. For 2018, we’re celebrating the struggle for equal votes so watch this space for the new creative.

Rowdy Studio

Rowdy Studio