Houses of Parliament

strategy | tone of voice

Following on from our work on UK Parliament Week, the Parliament Outreach and Engagement Team asked us to work with them on developing a set of guidelines around their tone of voice to help the internal team ensure consistency throughout their communications. We developed and designed a writing guide to bring together their tone of voice principles, useful writing tips and some practical examples for putting them into practice.

WRITING PRINCIPLES
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WRITING TIPS
WRITING TIPS
GUIDELINES SPREADS