Gourmet Food Parlour

brand refresh | website

One of Ireland’s most successful and exciting restaurant and catering companies approached us to help redesign their new website. We worked closely with the founders and marketing team to tidy up their brand identity and help structure the site so it would present both their offerings in a clear and engaging way. Gourmet Food Parlour believes in flavour, brilliant service and providing an incredible atmosphere so we brought this to life with gorgeous food photography, a fresher brighter colour palette and by reducing the number of typefaces used. Take a look at the new site here.


Consistency is key

The previous logo was heavily surrounded by illustrations making it difficult to read at smaller sizes and on social media. We stripped it right back to the wordmark, tidied up the edges and spacing, creating a cleaner and more polished logo. We reworked the illustrations so they could be pulled out as icons and used as a visual device throughout their applications giving the brand identity more flexibility.