PASK London

Identity Refresh | Website

We worked with one of our longest standing clients, PASK London, to refresh their identity and provide them with a brand–new website. Our challenge was to create a brand that could successfully communicate their unique Architecture and Build, and Tendering offerings, whilst still complementing the sleek interiors they craft. Commencing with the identity, we stripped the logo back to its classic serif form, removing unnecessary detailing, and pairing it with a darker palette. We designed the website using this paired–back aesthetic, making sure to give beautiful imagery of PASK’s polished interiors the size and space they required to really sing.



A Better Way to Build

PASK are unique in offering an integrated workflow – the ‘Pask Architecture and Build’ offering. Through bringing together the Architect and the Builder, PASK form solid symbiotic relationships, achieving better results. To allow PASK to highlight the powerful collaborative nature of their work, we strategised a simple structural and visual device. Initially, we introduced a plus symbol – to signify ‘collaborate’. Offset against the darker primary palette, we then selected stand–out hues to colour–code PASK’s chosen architect partners. Together these elements work to categorise projects and shout about PASK’s architect offering, whilst lending a certain dynamism to the identity.






In Print

We provided our client with stationary, including business cards and letter heads. PASK’s primary colour palette of black, dark grey, and white takes centre stage. However, threads of the vibrant, secondary palette have been used to highlight details where appropriate: E.G. to signify specific collaborations. Notice how our business card designs have been edged with the four vibrant ‘Architect Partner’ hues.