Identity Refresh | Website
We worked with one of our longest standing clients, PASK London, to refresh their identity and provide them with a brand–new website. Our challenge was to create a brand that could successfully communicate their unique Architecture and Build, and Tendering offerings, whilst still complementing the sleek interiors they craft. Commencing with the identity, we stripped the logo back to its classic serif form, removing unnecessary detailing, and pairing it with a darker palette. We designed the website using this paired–back aesthetic, making sure to give beautiful imagery of PASK’s polished interiors the size and space they required to really sing.