People make the difference
For MA, they are all about people. People are essential for them to do good business and are at the heart of what they do – clients, candidates and every member of the team. When the best people are brought together it has the potential to transform careers and companies. Our role was to create a system that would help support MA to demonstrate this. We gave the logo a facelift to tighten up the letterforms and reworked the MA diamond so it better aligned with the wordmark and could easily expand out to support different aspects of the business like MA Sports.