Mason Alexander

brand refresh | identity and voice guidelines | decks & brochures

We worked with Mason Alexander to refresh their brand and help them build on their current toolkit so they have more assets to work with and a stronger presence through their visuals and voice. Through a series of workshops, we helped define the driving forces behind the business and the team to hone in on their strengths. We worked to strengthen the current identity with the aim of giving it a new lease of life over a radical shift.

LOGO & SHORTHAND

People make the difference

For MA, they are all about people. People are essential for them to do good business and are at the heart of what they do – clients, candidates and every member of the team. When the best people are brought together it has the potential to transform careers and companies. Our role was to create a system that would help support MA to demonstrate this. We gave the logo a facelift to tighten up the letterforms and reworked the MA diamond so it better aligned with the wordmark and could easily expand out to support different aspects of the business like MA Sports. 

BRAND STORY

TRANSITIONAL SHAPES

Transformations

We introduced a way to create icons and compositions that could support text and imagery in a dynamic way. Bringing together solid shapes and lines helps to build a visual language that starts to demonstrate the power of the transformations they make. The mechanic could be easily reproduced by the inhouse team across social media and marketing materials.

 

  • WEBSITE

  • NEWSPAPER AD

  • MAGAZINE SPREAD

  • SOCIAL MEDIA PROFILE

GUIDELINES

The end result

Over a three month period, we worked closely with the marketing team and CEO Andrew to develop the refreshed brand, building all the assets and creating a brand book. 

SPORTS LOGO

MA Sports

Alongside the main brand, we developed the identity for MA Sports and rewrote all the sales material to support it producing a deck and brochure to help support the recruitment and sales teams.

SPORTS ICONS
SPORTS DECK
SPORTS BROCHURE