Bringing back an icon
Clerys department store has long been iconic in Dublin, with people meeting under its clock for generations. But, since its controversial closure in 2015, its doors have remained closed. The renamed Clerys Quarter will help move Clerys away from being just a retail space to a key city centre destination. Each aspect of the Quarter now has a striking identity that works independently and as part of the overarching brand. Our targeted four–phase communications strategy aims to drive positive reactions and uptake from potential visitors to, and occupiers of, the space.