Occu Open Day Campaign

strategy | content planning | creative | implementation

As part of the initial launch for Occu, a new build–to–rent offer in Dublin, we built a holding website that introduces the first phase of 69 apartments in Fairway, Dún Laoghaire, along with a social media campaign and Daft.ie takeover to promote the open day. To engage with potential residents, our campaign had four key objectives: to create awareness of a brand new concept in Ireland, to establish credibility as a high–quality service, to position Occu as a category leader in the rental sector and to drive people to the website to enquire. ‘All you have to do is move in’ became was the central campaign idea, we focused on demonstrating the onsite benefits and the ease of living with Occu.

CAMPAIGN CRITERIA
OCCU SAMPLE SOCIAL POSTS
OCCU DAFT HOMEPAGE TAKEOVER
INSTAGRAM PREPOPULATION
  • OCCU WEBSITE

  • OCCU WEBSITE

  • OCCU WEBSITE

  • OCCU WEBSITE

OCCU EMAIL ALERT
DAFT RESULTS

Social Numbers

The campaign targeted a wide age group based on interests, lifestyle and life stage and ran across Facebook/Instagram, LinkedIn and Twitter for the two weeks leading up to the Open Day weekend. Adverts ran across Daft.ie for the month of August, along with a full homepage takeover.

FACEBOOK RESULTS
TWITTER RESULTS
  • OCCU FAIRWAY OPEN DAY FLOORPLANS

  • OCCU FAIRWAY OPEN DAY FLOORPLANS

  • OCCU FAIRWAY OPEN DAY FLOORPLANS

  • OCCU FAIRWAY OPEN DAY FLOORPLANS

OCCU FAIRWAY OPEN DAY BROCHURE
OCCU FAIRWAY OPEN DAY BROCHURE

The results

The campaign ran for the month of August with three open weekends taking place. The website clocked nearly 14,000 views and 500 enquires were received. Within 4 weeks all 69 apartments were leased (5 times more than the client would normally expect for a prelaunch let) and phase 2 was fully reserved shortly after. Keep an eye out for the phase 3 campaign launching over November alongside the full brand website.

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