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usheru, your cinema app

With the long–running Orange Wednesdays 2–for–1 cinema offer ending, many movie–goers have been left wondering about new ways to keep things affordable. Rowdy were approached by usheru, a group of entrepreneurial coders based in London, who had developed a fantastic App. The App is designed to give people their own personal usher, that will bring them to their seat, for a great price.

We worked closely with the team and their partner company BFI (British Film Institute) to establish a name and form a visual identity to reflect the innovative software.

Applications
Research & Insight
Trend & Market Analysis
Brand Strategy
Identity
App design