The Lodge

Identity | Tone of Voice | Website

With high demand for nursery places in Bickley and few independents in the local area, The Lodge’s founder Natasha jumped at the opportunity to renovate her former home into ‘The Lodge’ – a nursery which offers a ‘home from home’ environment with personal service to match. In line with the revitalised space, she approached us to refresh her brand.

LOGO

Visual Identity

Our challenge was to create an identity which would appeal primarily to parents, without comprising on playfulness, and which incorporated their illustrated giraffe mascot.
 We accomplished this using a grown–up colour palette – dark navy and beige, punctuated with poppier hues, such as the The Lodge’s playroom–wall lilac. We removed the giraffe from their existing logo, selecting a new typeface, and adding custom flicks and curves to reflect its smiley expression. Now, the giraffe is often seen pushing into frame – an ear or ossicone here and there. Flexible use of the asset allowed us to maintain a pared–back aesthetic, whilst adding a sense of character.

 

WARM TONE OF VOICE
SIMPLE ILLUSTRATIONS & PLAYFUL TYPE

A Welcoming Website

Inspired by The Lodge’s thoughtfulness and ‘homey’ nature, we developed a warm tone of voice. The sentiment of ‘a stay second only to Nanna’s’ is further brought to life with friendly typefaces, soft transitions, simple layouts and the addition of simple illustrations that bring the element of play. The full effect can be observed on The Lodge’s website and social media assets.

DESKTOP HOMEPAGE

DESKTOP – APPROACH PAGE

SOCIAL MEDIA

L is for Lovely!

Business card designs feature The Lodge’s new logo, paired with different crops of the illustrated giraffe. This variation gives for a more personal feel, and helps to reflect the warmer, personal service that The Lodge strives to offer. We have also produced signage for the nursery’s exterior.

BUSINESS CARDS

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info@rowdystudio.com

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