A name that captures the journey
Our college years take us on an exciting journey, from the anticipation of first year to the reward of graduation. Student life is fun, challenging, messy, stressful and transformative. We needed a name that could reflect this, and the many possibilities that lay in-store for student residents. ‘From Here’ was the perfect fit: directional, ambitious and idealistic. It became the catalyst for an entire smart, yet playful, brand language.