The Pure Kitchen

Branding | Packaging | Website

The Pure Kitchen prepares delicious, nutritious meals that can be purchased in store, or delivered to your door. Working closely with founder John McGovern, we designed and developed the brand name and proposition – taking it through to retail and delivery packaging. We overhauled the website and improved the meal delivery process and offering, including a bespoke ordering system which allows customers to build their own meal bundles.

LOGO

Just Pure Food

The Pure Kitchen reflects a promise to customers to provide healthy but tasty meals that are free from dairy, gluten and wheat, with no added sugar – or guilt! This is reflected in the over all clean design and emphasised with bespoke hand–drawn illustrations. The illustrations were developed both in–house and with Liam O’Farrell to add more depth to the brand visuals and to reflect the care and attention that goes into each meal.

  • PACK 1

  • PACK 2

  • PACK 3

ILLUSTRATIONS
  • WEBSITE 1

  • WEBSITE 2

  • WEBSITE 3

  • WEBSITE 4

  • WEBSITE 5