Celtic F.C. Season Ticket Campaign

Design system | Asset creation | Rollout

In partnership with Communicorp UK and Massive Music, Rowdy Studio was appointed to generate over 240 campaign assets for the Celtic F.C.’s 2020 Season Ticket Renewal Campaign. With over 1 million fans watching them live last year – the most of any football club in Europe – we were pretty excited to be on board.

We’ll be there

A season ticket is the compelling opportunity for 52,000 fans to be at every single match for the next season. We worked closely with Communicorp UK who led creative for the pitch. The campaign idea “We’ll be there” was a rallying cry to unite fans of all ages with the players, with emotive portrait photography to capture the passion they share for Celtic F.C. To bring the visuals to life, global music agency Massive Music produced a bespoke, compelling soundtrack that would help trigger the excitement of match days.

DESIGN SYSTEM TO SUPPORT CONSISTENCY ACROSS ROLLOUT

OUT OF HOME

Campaign delivery

Working to extremely tight deadlines, the Rowdy team created a robust design system to bring consistency across over 240 print, social media, digital and out-of-home assets. To ensure great reach and variety, versions of each asset were created for eight key players and manager, Neil Lennon. We developed a simple and solid design system that would enable the in-house team to easily create any additional assets while maintaining consistency as the campaign ran.

INSTAGRAM
INSTAGRAM STORIES
TWITTER
CELTIC VIEW
NEWSPAPER ADVERT

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