Spin 1038

Brand identity | guidelines

After 12 years on the air, Spins’ team and content had matured. Their brand, however, remained unchanged. Spin1038 had made a big shift towards news, TV and entertainment, and now required an identity that could work across many different channels and formats.

LOGO

All grown up but still a hit

Spin’s previous logo had been heavily influenced by urban graffiti. To move the brand forward and create more clarity and consistency, we cleaned up the logo, focusing on the ‘S’ to evoke a spinning effect. The new lockup was more suitable for displaying across a variety of different channels, and now accommodated social media profiles.

LOGO VARIATIONS
SUNGLASSES & BADGES
BAG & TSHIRT
ICON SET

“From brief to delivery, Rowdy excelled in their services. Their understanding of the brief was very clear throughout and they really took on the challenge with excellent results. We really feel we now have a stronger identity that epitomises what Spin is all about.”

Jamie Crawford, Spin 1038 CEO